Current location:Stellar Stream news portal > travel
All eyes on Xiaomi car to see if it can trump rivals
Stellar Stream news portal2024-05-09 09:32:15【travel】8People have gathered around
IntroductionNo model has ever garnered more attention in China than the Xiaomi SU7, which was launched on Thursd
No model has ever garnered more attention in China than the Xiaomi SU7, which was launched on Thursday night in Beijing.
It may sound unbelievable but the launch event attracted more than 40 million views on Xiaomi Auto's Weibo alone. Even guessing its price range had been a trending topic on China's social media platforms for weeks in a row.
But it's understandable. The SU7 is the first vehicle from a phone maker: Apple has canceled its car-making plans and Huawei insists that it is not "making" vehicles, although it sells smart driving solutions.
The Xiaomi SU7 has some eye-catching features, including its acceleration, range, as well as its ecosystem that allows other Xiaomi products to work seamlessly with the car.
But that would not have made it a phenomenon without Lei Jun, founder and CEO of Xiaomi, who is a marketing master in the fast-changing consumer electronics sector and knows full well the power of social media.
One key to successful marketing of consumer electronics is about being a hot topic of fans and consumers, which includes whetting their appetite by offering clues or even rumors and thus affect their emotions.
That could possibly explain the date of its launch and even Lei's words "our model will be a little expensive" hit the headlines.
Lei has storytelling abilities rarely seen in other well-known businessmen in China. He always dots his speech with statistics and comes up with new ways to describe commonplace things.
Zhou Hongyi, CEO of network security company 360, said both Xiaomi and 360 sold computer cameras quite a while ago, but Lei emphasized that Xiaomi's were completely made of glass and they became hits.
Zhou asked his engineers whether theirs were made of glass as well. "They said: 'Of course'. I asked them why they did not tell buyers and they said they thought people knew. 'No, they don't', I told them," said Zhou.
The tactic has proved useful even today. In one of his videos, Lei toured the workshops and said: "Isn't it beautiful, our mirror-like paint finish?" Such videos usually have millions of views on Lei's Weibo account, where he has more than 20 million followers.
But it was like a joke in the eyes of those working in the automotive industry. A blogger, who works for Volkswagen's Jetta brand, recorded a video of its workshop and asked: "Aren't our paint finishes the same, Mr Lei?"
Others frowned at Lei's detailed comparison between the SU7 and Tesla's Model 3 at the launch event. Pages of items were listed — this is not an industry norm.
The SU7's styling is another thing that those in the sector have ridiculed because it is almost a spitting image of a Porsche Taycan.
Lei also vowed to get Xiaomi into the premier ranks of smart driving abilities this year, which Tesla, Huawei and Xpeng have become known for.
"You don't easily say you are far, far ahead of others, do you? You should wait until it is a fact. Otherwise, it is your confidence, if not your wish," said Li Shufu, chairman of Geely Holding Group, in a livestreaming event on the same day of Xiaomi's vehicle launch.
It may take a while to see how the model is received, although Lei announced its "major" orders hit more than 50,000 27 minutes after the launch.
In industry practice, major orders are those whose deposit cannot be refunded. But Xiaomi's can be canceled within seven days without losing anything.
Address of this article:http://lithuania.popular-vines.com/news-97c399843.html
Very good!(24)
Related articles
- Another German politician is attacked as concerns rise over violence ahead of EU elections in June
- Family of Microsoft executive Brad Smith joins Seattle Mariners ownership group
- British police officer faces terror charge for showing support for Hamas on WhatsApp
- Arizona's Democratic leaders make final push to repeal 19th century abortion ban
- Clarifications and corrections
- NATO chief chides allies for not being quicker to help Ukraine
- Dozens of protesters against so
- Greene King is closing its 200
- Pennsylvania sees fewer mail ballots rejected for technicalities, a priority for election officials
- Boca Bash boaters appear in bleary
Popular articles
Recommended
Travis Kelce cast in FX's 'American Horror Story: Grotesquerie'
British police officer faces terror charge for showing support for Hamas on WhatsApp
Birkin bags worth up to $100,000 become the number one target for burglars in LA
Nursery worker accused of killing a nine
Disney receives key approval to expand Southern California theme parks
No criminal charges after 4 newborn bodies found in a freezer
Starbucks lowers guidance, promises new drinks and deals after customer traffic fell in weak Q2
Text of the policy statement the Federal Reserve released Wednesday
Links
- Xi sends congratulatory letter on completion, operation of Qinling Station in Antarctica
- Xi Stresses Contributing to Chinese Modernization with Solid Actions
- China's Top Political Advisory Body Holds Press Conference Ahead of Annual Session
- There's spring in real estate recovery
- Xi's visit before Spring Festival touches hearts
- Feature: China's satellite TV aid project enlightens remote rural villages in Africa
- Mainland spokesperson applauds Ma Ying
- Sound relations built on 70 years of friendship
- There's spring in real estate recovery
- China completes major tasks in three